Ugly But Good–Giorgio Pasticceria Italiana, Hoboken, NJ

About once or twice a year, I take a walk to Hoboken, which takes about half an hour from where I live in Jersey City. My plan yesterday was to partake in Small Business Saturday and do some Christmas shopping, but it seems like all the cute little shops have mostly been replaced by chain restaurants, trendy women’s boutiques and more pizza joints than you can shake a stick at. However, some of the old Hoboken still exists, and it’s not even that far off the beaten track. If you walk up Washington Street to 11th Street, you’ll find Giorgio Pasticceria Italiana.

Just south of Giorgio is Schnackenberg Luncheonette, an old school soda fountain that's been in Hoboken since 1931.

Giorgio offers a basic selection of Italian pastries and cookies including biscotti, cheesecake, regina cookies, cannoli and sfogliatelle. I opted for brutti ma buoni, which are little lumps of meringue, usually flavored with cinnamon and studded with hazelnuts. In Italian, brutti ma buoni means “ugly but good,” because while they might not be much to look at, they are undeniably tasty.

Beauty is in the eye of the beholder. Brutti ma buoni from the inside.

When I asked for two, the old man behind the counter, mostly likely Giorgio himself, said, “You know what these are,” and I agreed, like we were sharing some sort of pastry secret. And at 90¢ for both, these secrets come cheap. Of course, you could just step right off the PATH train and go to Carlo’s Bake Shop, of TLC’s Cake Boss fame, but you’ll have to wait in this line:

And that’s only the second part of the line, which starts in the bakery and spills out onto the sidewalk in front. Instead, skip the line, check out Giorgio Pasticceria Italiana and help keep them from being replaced by yet another Starbucks or pizza joint.

Giorgio Pasticceria Italiana
1112 Washington St
Hoboken, NJ 07030
(201) 792-3535
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One Comment on “Ugly But Good–Giorgio Pasticceria Italiana, Hoboken, NJ”

  1. kat says:

    that looks sooooo good!


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